The Conversations No One Sees When You’re Building a Business

If this is your first time landing on Mompublic — welcome. You’re about to get an honest look at what building a business as a mom really looks like — the late nights, the doubts, the hustle, and the heart behind it. This is not a place for empty hacks or sugar-coated advice. I built this publication because I believe moms deserve more than being told to “balance it all.” We deserve real conversations about what it actually looks like to build a meaningful, flexible, home-based business while raising kids and holding a family together.

This post is one of those conversations. The kind that no one else is having. The kind that shows you what it really looks like behind the scenes, when you’re building a business as a mom without dropping the ball on everything else that matters.

Yesterday, I got frustrated. I was working on some social media posts for my marketing job, and nothing was clicking. I kept tweaking, adjusting, rewriting and it just wasn’t working. At some point, I stopped and realized why: because my heart isn’t there anymore. The content I’m building for Mompublic feels alive, meaningful, intentional. That other work? It pays the bills, but it’s not my mission.

It made me think about how many moms out there are secretly fighting this same battle. Stuck between what pays the bills and what lights them up inside. And most of the time, no one even knows how hard we’re hustling behind the scenes while building a business as a mom.

The Reality Behind the Hustle of Building a Business as a Mom

The truth is, I’ve been stretched thin. Most of the work I do for Mompublic happens in pockets of time — early mornings before my son wakes up, late nights after my husband is asleep, or squeezed between chores during the day. It’s not ideal. It’s exhausting. And honestly? It’s not sustainable.

But here’s the thing: I’m betting everything on the next 90 days.

I sat down and built an editorial strategy like a real media company. Not another “how to make money online” blog. Not shallow content. I want to have the hard conversations no one is having about building a business as a mom:

• What happens when a millennial mom who built a career suddenly finds herself torn between her ambition and her children?
• How do we build a business that actually supports motherhood, not replaces it?
• How do we stop pretending everything is fine when we’re drowning under the mental load?

This hustle isn’t glamorous. It’s made of interrupted naps, half-drunk coffees, and stolen moments at the kitchen table. But it’s the only way to build something real while raising a family.

The Conversations No One Sees

And behind all this planning, there are conversations no one sees. Like the one I had with my husband this morning after a frustrating night trying to fix the opt-in form on my website.

This is what I told him:

I’m sorry I was stressed last night. I was trying to fix the email opt-in on my blog and was having a hard time. I really wanted to get it done because, if a bunch of people visit the site and it’s broken, it’s a waste — and during the day it’s so hard to fix anything with Damasquinho around.

And since I’m not an expert, it always takes me longer to fix these things. I’m way better at design and content — the tech stuff is hard. But I can follow directions, so eventually I figure it out. It just takes me longer.

I was trying to finish it, and I wanted to go sit on the couch with you and have a popsicle. But when you came in turning off the lights and getting ready for bed, I felt frustrated that I wasn’t done yet. It felt like I’d spent the whole day being busy and still hadn’t finished what I needed to do.

It’s hard balancing everything when my time is so chopped up. But I know I have to hustle if I want this to work. I know the beginning is the hardest part. But I’ve already decided: I’m going to change our lives, and I’m not going to give up.

That’s what most people don’t see. The tiny, invisible sacrifices. The late-night tensions. The moments when you wish you could just shut the laptop and rest. But you stay up one more hour because you believe in the dream of building a business as a mom.

What No One Talks About Building a Business as a Mom

That’s the truth no one talks about.

It’s not all pretty flatlays and perfectly planned content calendars. It’s late nights alone at the computer, fighting with tech issues you don’t know how to solve. It’s feeling like you’re failing at everything (wife, mom, entrepreneur) and still showing up the next day. It’s choosing to believe that all this hustle has a purpose.

It’s also admitting that some days you’ll wonder if it’s worth it. You’ll want to quit. You’ll question whether anyone will ever notice how hard you’re trying to build a business as a mom.

But here’s the secret: every post, every pin, every hour spent learning new skills when you’re dead tired, it compounds. The work you’re doing today is planting seeds you’ll harvest months or years from now.

Most people won’t stick around long enough to see it through. That’s why most people stay stuck.

The Plan Moving Forward

So here’s what I’m doing:

• I’ve mapped out the next 90 days of content: intentional, deep, and relevant. Posts that moms can’t stop reading because they finally feel seen.
• I’m publishing content consistently every week, both meaningful deep dives and light, fun posts. Because balance matters.
• I’m growing my Pinterest strategy aggressively to drive traffic. Not to chase vanity metrics, but because real readers mean real impact.
• I’m working like my family’s future depends on it. Because in many ways, it does. I want to show my son that his mom built something meaningful with small, faithful steps.

And when the hard days hit, because they will, I’ll remind myself that the mess, the frustration, the late nights… they’re part of the process of building a business as a mom.

Final Words of Encouragement

If you’re a mom reading this, juggling your kids, your career, your home, and wondering if you can change your life, let me tell you:

It’s possible. It’s hard. It’s messy. But it’s possible.

You don’t need perfect conditions. You don’t need more hours in the day. You just need a clear reason why, and the courage to keep showing up when no one’s watching.

It’s possible to build a business as a mom. And I’m going to prove it.